arms full of love

Strong doesn't mean alone

Parenting in any case, isn't easy. Everyone has their take on what you should and what you shouldn't do, but eventually it all becomes overwhelming. The goal of this campaign is to not only ensure patients that they will be taken care of during delivery, but to show that they have a caring community of healthcare professionals ready to help them every step of the way.

While they're out and about

For this campaign, the primary target audience is middle-class single mothers who work full time to support themselves and eventually a new child. While they are strong and independent, there is a lot of mental and physical stress to keep up with their current responsibilities and the ones to come.

Ways to make them feel loved

The love continues to grow in this aspect of the campaign with a community app that allows mothers to connect with their doctor and other women. Some places that the app will be advertised
as well as a welcome bag filled with all sorts of goodies that will let you know that the staff at Memorial's Maternity Clinic love you and your little bundle of joy.