As great as it would be to win the million dollar top prize, there can only be one winner. And hey, they say the joy is in the journey right? Through various outlets, the DC Lottery aims to make the experience fun for its players. Whether it's through the monthly scratcher releases or events hosted throughout the District.
New Scratchers every month
The primary presence of the Lottery lives in various retailers throughout the district. Each month, a set of new scratchers is released and promoted and features deliverables including posters, social media ads, Out-of-Home (OOH) tactics and machine accessories to bring awareness to new playing opportunities.
Events
As a way to build trust with the community and maybe spark interest with individuals who normally wouldn't play, the DC Lottery brings the games to players at various events that are already taking place throughout the city and also setting up pop-ups of their own. The request often required Promotional material including social media ads and print posters and On-Site Signage to invite players to visit their set up.
The goal for these events was to create not only designs related to the event, but to evoke the experience of what it's like to be at this event and to get players excited about seeing the Lottery outside of the retailer scene.
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